Innovation & Renovation

Innovation is ideas that create value. Do you need to develop a brand from scratch, want to pioneer a new category or extend a line? Our team has created the most iconic whiskies, rums, vodkas, gins, wines, liqueurs, RTD, No Alcohol and functional drinks…
Our development process has been repeatedly tried and tested all over the world and has proven to be a rich trigger for fresh ideas, a clear guide to develop and launch brands that cut through the clutter.
Renovation is about maintaining brand relevance in the facing of evolving cultural references. We analyse and reorganise brand design components to ensure connection with the right emotions and superb stand out.

Brand Identity

Identity ensures your brand signs are distinctive, i.e. different and recognisable. We have worked with brand legends where only the colour was enough to build strong image…
Every identity project spots the white spaces vs. competition and builds the visual and audio assets in line with your brand positioning.
The corresponding logotypes, calls to action and visual system are then codified in ready to use brand books, designed to inspire your affilitates, distributors and creative agencies.


Communication is about sharing great stories to make new friends. Rather than focussing on great shots only, we obsess over simple and powerful messages that can be endlessly brought to life.
This approach allows to build elegant and impactful campaigns, with added fire power on media (vs. production) to create the desired brand awareness and response.
Our communication ideas are thought to be memorable, flexible and easy to adapt depending on communication channels and contexts. Because elegant and simple rule.

Reveal the best of your brands