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some good reading
Tips and peeps at what we do.
Why Sustainability can extinguish brands (and how to prevent it)
10-02-2023
Revealing a category's colours : the case of Quevedo Port
06-02-2023
Creating a fresh language: Quevedo Infographics
06-02-2023
Building Distinctive Brand Assets for the Quevedo Brand
03-02-2023
Find your Brand Beacon : the case of Quinta Vale Santa Luzia
04-04-2022
After a pause, time to launch new products
04-04-2022
The 3 conditions for a successful RTD launch.
04-04-2022
4 tips to eliminate Information Silos
04-04-2022
The legacy of 2020? Extreme Data!
04-04-2022
A Close Look at the Lo No Alcohol Boom
04-04-2022
Lockdowns learning from Port and Sherry
04-04-2022
4 Principles for Brand Books that deliver growth
04-04-2022
C19 Impact Differences in Spirits vs. Wines
04-04-2022
A fresh look at Wines & Spirits Gifting
19-10-2020
What is your product design "super trio" ?
14-09-2020
The first question to answer when starting innovation...
31-08-2020
Refreshing a 75 years old Portuguese icon of good surprises: Lancers Rosé.
30-07-2020
To Profile or not to Profile Consumers ? That is not the question !
30-07-2020
Budgets & Resources of Wines & Spirits in C19 times : let's work better.
30-07-2020
Pricing of Wines & Spirits in C19 times : fresh perspectives and efficiencies.
30-07-2020
Distribution of Wines & Spirits in C19 times : you want it all (and more)
30-07-2020
Communication of Wines & Spirits in C19 times: Digital and purpose.
30-07-2020
Product Management of Wines & Spirits in C19 times: Keep On !
30-07-2020
Future prospects of Wines & Spirits in C19 times: Confidence & Transformation.
30-07-2020
How your brand can help retail shoppers in crisis times.
30-07-2020
Threats today, Opportunities tomorrow.
30-07-2020
How to go beyond "Premiumization".
04-02-2020
X-Mas time, gifting time!
28-01-2020
New 25% import tariff. Now What?
11-11-2019
Sake with character? Meet Akashi-Tai.
16-10-2019
Introducing 135º East Gin, the original side of Japan.
07-10-2019
Discover the warm side of Japanese Brands: Hatozaki Whisky.
12-09-2019
When smaller is better.
03-09-2019
The 3 principles of Golden Briefs.
20-08-2019
The 6 areas to review for a well defined Pricing Project
22-07-2019
Boost your marketing budget with Pricing
30-05-2019
Discover the hidden beauty of Pricing.
24-05-2019
No more Social media for you !
17-04-2019
Brand Core Values demystified in 5 questions
26-02-2019
Lost in marketing translations?
13-12-2018
Learning from Brand Positioning Workshops : Mamont Vodka
06-11-2018
Aguardente Rumar : The Carefree Spirit of Portugal
31-10-2018
Against all odds: U*BET 2018 World Cup Success Story
29-10-2018
#SHARE : Glen Moray First International Campaign
22-10-2018
Better than jackpot : a lottery brand with strong positioning.
18-10-2018
A case for strong marketing briefs.
15-01-2018
Shall we keep it simple ?
14-12-2017
Building value when supply declines : The case of wine brands.
26-10-2017
Protect your brands from Multiple Personality Disorder
20-10-2017
How to build and transmit brand knowledge to your organisation.
21-09-2017
Are drinks awards any worth ?
26-07-2017
Some tips to alcohol brands: what distributors want.
13-07-2017
Celebrate Simplicity : The Oscar & Claudia Quevedo Douro wines.
05-07-2017
Stop the Millennials Rubbish !
09-06-2017
How to launch an new brand in an old category
30-05-2017
What to look in a designer ? Substance !
23-05-2017
Discover the new identity of Portugal's N.1 wine producer
17-05-2017
Welcome to the Age of Nostalgic Innovation
10-05-2017
Give some TLC to your brand: the "Trovisca Port" case
27-04-2017
Your 5 steps to Price Heaven
15-03-2017
No roots ? No problem !
01-03-2017
Dreaming of me, or what's in a "vision" ?
15-02-2017
The Monnet Cognac Renaissance
01-02-2017
The 7 questions for a strong portfolio strategy.
15-01-2017
