Insights

Learnings and points of views worth sharing.

“Thank you Chat GPT”. Err… What ?!

Chat GPT & Marketing : a source of inspiration or an automatic copywriter?

Why Sustainability can extinguish brands (and how to prevent it).

Chat GPT & Marketing : a reliable source of information or just a parrot?

After a pause, time to launch new products.

The 3 conditions for a successful RTD launch.

4 tips to eliminate Information Silos.

The legacy of 2020? Extreme Data!

A Close Look at the Lo No Alcohol Boom.

Reveal the best of your brands.

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