For great briefs, think “from-to”.
One of marketeer’s key roles is to deliver strong briefs for transformational creative solutions. Here at Brand Reveal we love to build comprehensive briefs with sound strategy, competition benchmarks and cultural references. But good briefs are also clear and in one page. So rather than craming texts in Arial 9 points, read here how to […]
Assess design with macro/micro eyes.
As we often need to evaluate, feedback and decide on creative proposals such as pack design, the all too pervasive “I like/dont like” approach is weak as it does not tackle the issues an idea is supposed to solve. To make the right decisions, a new flexible evaluation of proposals is needed: this is what […]