“Thank you Chat GPT”. Err… What ?!
In the previous two articles we examined how Chat GPT can help marketing strategists by looking at this tool’s Information and Formulation capabilities. In this third instalment, we dive into the relationship I have developped with this A.I. and the existential questions it triggered. This all started when, after a series of prompts and answers, […]
Chat GPT & Marketing : a source of inspiration or an automatic copywriter?
Like many (many!), I have played with Chat GPT to see how if it lives up to the AI promise and test if it can contribute to better marketing strategies. In this article I share my experience with Chat GPT when it comes to formulating brand ideas. Marketing about sharing ideas with people to convince them […]
Chat GPT & Marketing : a reliable source of information or just a parrot?
Like many (many!), I have played with Chat GPT to see how if it lives up to the AI promise and test if it can contribute to better marketing strategies. In this article I share my experience with Chat GPT when it comes to information gathering. Information is a key component in strategy : like […]