From Concept to Reality: the Anderos bitter.
Maison Villevert, in Cognac, has gained a reputation as an innovator, notably with G’Vine gin, La Quintinye Vermouth Royal and Cîroc vodka (created for Diageo). To strengthen its position in France, Maison Villevert is introducing a bitter. Read here how Brand Reveal and Megusta developped the concept and creative expression based on a single input, […]
Assess design with macro/micro eyes.
As we often need to evaluate, feedback and decide on creative proposals such as pack design, the all too pervasive “I like/dont like” approach is weak as it does not tackle the issues an idea is supposed to solve. To make the right decisions, a new flexible evaluation of proposals is needed: this is what […]
The 3 principles of Golden Briefs.
With over 40 projects to this day, Brand Reveal body of work focusses on wine and spirits strategy and occasionally on design & identity. So when 2 of our recent Design projects, with 2 different agencies, won Silver and Gold awards, we thought it would be good to share what we think made the difference […]
Celebrating Portugal’s carefree spirit: Aguardente Rumar.
With Portugal under the spotlight of economic growth, many local brands are striving to capitalise on the “portugalidade” spirit. Discover how Brand Reveal worked with Lost Flavour to leverage and express that Portuguese spirit for its new brand, the “Rumar” aguardente. Creating a new brand can feel like starring at a blank sheet: excitement from […]
Protect your brand from Multiple Personality Disorder.
Recently I’ve heard a lot about “brand positioning for export vs. home market”. This approach contains the seeds for “brand multiple personality disorder” and the germs of destruction for any brand wit international ambitions. There are ways to avoid this trap and build brands with a single proposition – no matter where. Read here how […]