The 3 principles of Golden Briefs.
With over 40 projects to this day, Brand Reveal body of work focusses on wine and spirits strategy and occasionally on design & identity. So when 2 of our recent Design projects, with 2 different agencies, won Silver and Gold awards, we thought it would be good to share what we think made the difference […]
The 6 areas to review for a well defined Pricing Project.
In the previous articles we examined the hidden benefits of Pricing and how to boost marketing budgets with Pricing. Now, suppose you want to start a Pricing project, but do not know how to begin… Pricing projects can take the form of Training, Capability Assessment, Analysis, Commercial Road Map Etc… Therefore, clarifying the needs of a Pricing Project helps […]
Beef up your marketing briefs.
Client Briefs mark the start of marketing developments for packaging, products or communication. Good answers need time and resources. So starting with a clear and inspiring brief is key. If you are tired of bland briefs that say “modern but classic” or “recruit without alienating our consumers”, read here some of the points we develop […]