Future prospects of Wines & Spirits in C19 times: Confidence & Transformation.
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on alcohol beverages Marketing Mix. A total of 79 respondents participated, reflecting the views of senior and commercial positions in wine and spirits, in Europe and the US. This first article (out of 6) highlights the findings […]
“Global Wine Production to fall”. So what now !?
News that this year’s global wine production will be at 56 years’ low is all over the net these days. Total production will fall in 2017 by 8%, with leading producing countries such as Italy down 23%. Building value in wines in the long run is a strong imperative, especially in an industry which prides […]