To Profile or not to Profile Consumers ? That is not the question!
Recent articles have argued that the exercise of profiling consumers has become useless because it depicts situations that do not exist and the C19 crisis has changed attitudes. Does this mean profiling is a waste of time and there is not need to target consumers ? There is confusion on what profiling can bring and […]
Stop the Millennials Rubbish!
Today “Millennials” are in every marketeer’s mouth and briefs. After the Baby Boomers, the Generation X, Y, Z… “Millennials” are the next big thing. Ignore them and your Brand is doomed. Yet, this segmentation is flawed and dangerous. At Brand Reveal we show you why. And the way out. But what are exactly “Millennials” ? […]