The legacy of 2020? Extreme Data!
2020 has been a rollercoaster. In the wine and spirits industry, some producers sales reached +5% after fearing a -30% fall in March. This is not to say the year was easy for everybody: champagne volume drop or Heineken workforce cut, show the extent of misfortunes. But there is one thing 2020 gave: Extreme Data. […]
Budgets & Resources of Wines & Spirits in C19 times : let’s work better.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This sixth article (and last out of 6) highlights the views of 79 industry professionals on Budget & Resources management . The key message : let’s work better. Budgets […]
Budgets & Resources of Wines & Spirits in C19 times : let’s work better.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This sixth article (and last out of 6) highlights the views of 79 industry professionals on Budget & Resources management . The key message : let’s work better. Budgets […]
Pricing of Wines & Spirits in C19 times : fresh perspectives and efficiencies.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This fifth article (out of 6) highlights the views of 79 industry professionals on the Pricing and Promotion evolution in wines & spirits. The key message : look for […]
Distribution of Wines & Spirits in C19 times : you want it all (and more).
During April 2020, Brand Reveal ran the Day After survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This fourth article (out of 6) highlights the views of 79 industry professionals on the Distribution evolution in wines & spirits. The key message : brands want it all. […]
Communication of Wines & Spirits in C19 times: Digital and purpose.
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This third article (out of 6) highlights the views of 79 industry professionals on the Communication evolution in wines & spirits. The key message : Digital and Purpose With […]
Product Management of Wines & Spirits in C19 times: Keep On !
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This second article (out of 6) summarises the views of 79 professionals on Product Management. The key message : product developments must keep on. Contrary to what could have […]