A case in SUPER premiumization : Ron Millonario.
A deep dive into Ron Millonario’s journey toward super-premiumization: heritage, premium product design, and strategic branding as seen by Henri Sizaret.
From Brilliance to a Full Family: The birth of Vale Santa Luzia.
From brilliance to family: discover how a full family birth at Vale Santa Luzia shapes identity, belonging, and shared experience.
From Concept to Reality: the Anderos bitter.
Maison Villevert, in Cognac, has gained a reputation as an innovator, notably with G’Vine gin, La Quintinye Vermouth Royal and Cîroc vodka (created for Diageo). To strengthen its position in France, Maison Villevert is introducing a bitter. Read here how Brand Reveal and Megusta developped the concept and creative expression based on a single input, […]
Assess design with macro/micro eyes.
As we often need to evaluate, feedback and decide on creative proposals such as pack design, the all too pervasive “I like/dont like” approach is weak as it does not tackle the issues an idea is supposed to solve. To make the right decisions, a new flexible evaluation of proposals is needed: this is what […]
The 3 principles of Golden Briefs.
With over 40 projects to this day, Brand Reveal body of work focusses on wine and spirits strategy and occasionally on design & identity. So when 2 of our recent Design projects, with 2 different agencies, won Silver and Gold awards, we thought it would be good to share what we think made the difference […]
Celebrate Simplicity: The Oscar & Claudia Quevedo Douro wines.
In the world of wines, the profusion of information can turn choice into a complex nightmare. So how does one connect wines with simplicity? Read here how Brand Reveal helped Oscar & Claudia Quevedo answer this question for their Douro table wines. A few years ago, Oscar Quevedo and sister Claudia decided to diversify their […]
How to launch an new brand in an old category.
All Port wines come exclusively from the Douro Valley which was demarcated more than 260 years ago. With this long history, come a genuine charm but also a regulation and complexity that put high barriers to new comers and innovation. Read here how Noble & Murat, a new player, is building a new space for […]