Against all odds: U*BET 2018 World Cup success story.
With only 150 km away from the Sicilian coasts, Malta shares strong ties with Italy. At every World Cup, Italy ranks very high in the heart of every Maltese, so when Italy was eliminated from the 2018 run-ups, Malta’s National Lottery operator – Maltco – faced a possible decline of interest for U*Bet, its leading sports […]
Better than Jackpot : a Maltco lottery brand with strong positioning.
Expressing a brand positioning is a must in consumer goods, as differentiation and strong emotional benefits are key to grow. So how does one position a new lottery game, where all those fantastic jackpots strive for our wallet? Read here how Brand Reveal worked with Maltco to define and launch their new game: SuperStar. Maltco […]