4 tips to eliminate Information Silos.
In a series of articles with Brand Reveal collaborator Nigel Wood, we explore some of the common hurdles linked to data sourcing, analysis and communication. In this week’s instalment, we share 4 tips to mitigate the tendency for Company departments to hold information to themselves, a.k.a. “Data Silo Syndrome”. After all, data helps make informed […]
How to build and transmit brand knowledge in your organisation ?
With managers changing every 2 to 3 years, how does one make sure brand knowledge is properly transmitted to the incoming manager and distributors? Nothing hurts more than a manager who does not know the facts about his/her brand, or an amnesiac brand trying to invent things not in line with its purpose. This is […]