The 7 questions for a strong portfolio strategy.
When asked about portfolio strategy, it is customary to reply with financial models with cash cows and stars (etc.). Indeed, when dealing with long product ranges – where roles and differences between variants are not always clear – the financial simplification is tempting. Yet, it is hard to get the company and distributors enthused. So […]
What distributors want.
The net is filled with brands trumpeting innovation and digital wonders. Yet distributors play a crucial role for a healthy business. In this article, we explore their expectations and give a few tips to alcohol brands. And no, “cheap price” is not a priority. In 2014 Brand Reveal conducted an online survey to understand the […]