Prepare Your Spirits Brand to U.S. Import Duties.
Over the last two years, U.S. import duties on EU spirits have been anything but stable. After the 2023 suspension of tariffs on Cognac, Scotch, and other categories, producers enjoyed a brief period of calm. But in 2024, trade tensions resurfaced, and recent news points to a possible +15% duty on EU spirits. For any […]
Pricing of Wines & Spirits in C19 times : fresh perspectives and efficiencies.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This fifth article (out of 6) highlights the views of 79 industry professionals on the Pricing and Promotion evolution in wines & spirits. The key message : look for […]
New 25% import tariff. Now What ?
On Oct. 18th the US began imposing a 25% tariff on a range of EU goods including Single Malt Scotch, Italian cheese, French wine and Spanish olive oil. At first sight, this leads to two options, both unsatisfactory: you can protect margins and increase retail price, but volumes will fall. Or you can protect volumes […]
The 6 areas to review for a well defined Pricing Project.
In the previous articles we examined the hidden benefits of Pricing and how to boost marketing budgets with Pricing. Now, suppose you want to start a Pricing project, but do not know how to begin… Pricing projects can take the form of Training, Capability Assessment, Analysis, Commercial Road Map Etc… Therefore, clarifying the needs of a Pricing Project helps […]
Boost your marketing budget with Pricing.
In our previous article, we examined some of the reasons of why Pricing Strategy & Management is not always a beloved topic by marketeers and we scratched the surface of the many benefits that Pricing provides. In this article, we illustrate the “Pricing Amplifier Effect” and show how it can BOOST your marketing budgets. After […]
Discover the hidden beauty of Pricing.
Be honest: if you ask a marketeer why he/she enjoys Marketing, you will seldom hear “because I love Pricing”. But, if Marketing is about “creating value”, and Pricing is the only mix element with a direct and unambiguous impact on the bottom line, how come this element does not attract more empathy? Read here about […]
“Global Wine Production to fall”. So what now !?
News that this year’s global wine production will be at 56 years’ low is all over the net these days. Total production will fall in 2017 by 8%, with leading producing countries such as Italy down 23%. Building value in wines in the long run is a strong imperative, especially in an industry which prides […]
The 5 steps to Pricing Heaven.
Price is the only marketing mix element with an immediate impact to the bottom line of the P&L. Yet, it is a difficult topic, often requiring tough negotiations with customers and distributors, overcoming lack of internal alignment and ownership, and not least, the challenges of data visibility in terms of promotional impact, discount and rebates, […]