The 6 areas to review for a well defined Pricing Project.
In the previous articles we examined the hidden benefits of Pricing and how to boost marketing budgets with Pricing. Now, suppose you want to start a Pricing project, but do not know how to begin… Pricing projects can take the form of Training, Capability Assessment, Analysis, Commercial Road Map Etc… Therefore, clarifying the needs of a Pricing Project helps […]
The 5 steps to Pricing Heaven.
Price is the only marketing mix element with an immediate impact to the bottom line of the P&L. Yet, it is a difficult topic, often requiring tough negotiations with customers and distributors, overcoming lack of internal alignment and ownership, and not least, the challenges of data visibility in terms of promotional impact, discount and rebates, […]