Revealing a category’s colours : the case of Quevedo Port.
Quevedo Wines is a young Port & Wine company founded in 1993 in São João da Pesqueira. As it approaches the 30 years old mark, the team felt it was ripe to further express its friendly ethos and build its personal path. This required a positioning definition with an implementation on a very (very!) large range […]
Refreshing a 75 years old Portuguese icon of good surprises: Lancers Rosé.
Born in 1944, Lancers is owned by the José Maria Fonseca wine company and has its own space in the Hall of Fame of Portuguese brands. Indeed, Lancers was created to meet the opportunity for sparkling wines in the US, in the form of a rosé wine in an opaque bottle. This was rather original […]
How to launch an new brand in an old category.
All Port wines come exclusively from the Douro Valley which was demarcated more than 260 years ago. With this long history, come a genuine charm but also a regulation and complexity that put high barriers to new comers and innovation. Read here how Noble & Murat, a new player, is building a new space for […]