Distribution of Wines & Spirits in C19 times : you want it all (and more).
During April 2020, Brand Reveal ran the Day After survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This fourth article (out of 6) highlights the views of 79 industry professionals on the Distribution evolution in wines & spirits. The key message : brands want it all. […]
Boost your marketing budget with Pricing.
In our previous article, we examined some of the reasons of why Pricing Strategy & Management is not always a beloved topic by marketeers and we scratched the surface of the many benefits that Pricing provides. In this article, we illustrate the “Pricing Amplifier Effect” and show how it can BOOST your marketing budgets. After […]
Discover the hidden beauty of Pricing.
Be honest: if you ask a marketeer why he/she enjoys Marketing, you will seldom hear “because I love Pricing”. But, if Marketing is about “creating value”, and Pricing is the only mix element with a direct and unambiguous impact on the bottom line, how come this element does not attract more empathy? Read here about […]