Stop the Millennials Rubbish!
Today “Millennials” are in every marketeer’s mouth and briefs. After the Baby Boomers, the Generation X, Y, Z… “Millennials” are the next big thing. Ignore them and your Brand is doomed. Yet, this segmentation is flawed and dangerous. At Brand Reveal we show you why. And the way out. But what are exactly “Millennials” ? […]