A fresh look at Wines & Spirits Gifting.
With the Year-End Season approaching fast, many wines and spirits brands should now putting the finishing touches to their 2020 Gift Packs. Call them “Individual Gift Boxes”, “Secondary Packs”, “Limited Editions” or whatever your company jargon suggests, one thing is sure: the 2020 X-Mas Season has to make up for a weak year due to […]
The first question to answer when starting innovation…
“Innovation” is a word marketeers love. It carries with it the joys of creativity, entrepreneurship, the hope that one may revolutionise a market and leave a mark… But before starting an innovation project, what is THE first question to answer? It’s all about SIZE. Imagine you work in a beverage company (wine, spirits, beer…). You’ve […]
To Profile or not to Profile Consumers ? That is not the question!
Recent articles have argued that the exercise of profiling consumers has become useless because it depicts situations that do not exist and the C19 crisis has changed attitudes. Does this mean profiling is a waste of time and there is not need to target consumers ? There is confusion on what profiling can bring and […]
Budgets & Resources of Wines & Spirits in C19 times : let’s work better.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This sixth article (and last out of 6) highlights the views of 79 industry professionals on Budget & Resources management . The key message : let’s work better. Budgets […]
Budgets & Resources of Wines & Spirits in C19 times : let’s work better.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This sixth article (and last out of 6) highlights the views of 79 industry professionals on Budget & Resources management . The key message : let’s work better. Budgets […]
Pricing of Wines & Spirits in C19 times : fresh perspectives and efficiencies.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This fifth article (out of 6) highlights the views of 79 industry professionals on the Pricing and Promotion evolution in wines & spirits. The key message : look for […]
Communication of Wines & Spirits in C19 times: Digital and purpose.
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This third article (out of 6) highlights the views of 79 industry professionals on the Communication evolution in wines & spirits. The key message : Digital and Purpose With […]
Future prospects of Wines & Spirits in C19 times: Confidence & Transformation.
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on alcohol beverages Marketing Mix. A total of 79 respondents participated, reflecting the views of senior and commercial positions in wine and spirits, in Europe and the US. This first article (out of 6) highlights the findings […]
How your brand can help retail shoppers in crisis times.
The other day a friend of mine told me about her shopping at a local grocer. It was not the “transformational experience” some retailers like to boast, but a stressful journey. Whilst many brands are rushing on the online bandwagon, many FMCG will continue to rely on physical retail. Read here a simple testimonial and […]
Brand Core Values demystified.
In a world where the credibility of institutions is often challenged, brands often provide a frame of trust. Especially when they stand for clear core values, as they allow their target audience to show what they stand for. Choosing core values is not always easy though. Read here how at brand Reveal we help brands identify […]