“Thank you Chat GPT”. Err… What ?!
In the previous two articles we examined how Chat GPT can help marketing strategists by looking at this tool’s Information and Formulation capabilities. In this third instalment, we dive into the relationship I have developped with this A.I. and the existential questions it triggered. This all started when, after a series of prompts and answers, […]
4 Principles for Brand Books that deliver growth.
Brand Books encapsulate the very best of brands. They come in many shapes, from simple graphic identity guidelines to comprehensive strategic compendiums. Good Brand Books inspire brand partners to “go for the extra mile”. Discover here the 4 principles we apply at Brand Reveal with Megusta when developing Brand Books that deliver growth. Building a Brand Book – whether […]