Tag: communication

Assess design with macro/micro eyes.

As we often need to evaluate, feedback and decide on creative proposals such as pack design, the all too pervasive “I like/dont like” approach is weak as it does not tackle the issues an idea is supposed to solve. To make the right decisions, a new flexible evaluation of proposals is needed: this is what […]

Drop the Key Visual, Create Campaigns.

In communication, many drinks’ brands focus on “Key Visuals”, i.e. a very beautiful photo which glorifies a bottle in an ideal set. Yet, the pursuit of this perfect image is often very resource demanding and leaves no energies or budget to develop other messages. And after a while, the same photos will become boring. In […]

Creating a fresh language: Quevedo infographics.

In the previous articles , we described how the Quevedo positioning was brought to life through its packaging and identity. This paper outlines how Brand Reveal worked with the Think Bold Studio to tell Quevedo brand stories in a fresh way: infographics. Infographics – or the art of sharing information with visual techniques – are […]

Communication of Wines & Spirits in C19 times: Digital and purpose.

During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This third article (out of 6) highlights the views of 79 industry professionals on the Communication evolution in wines & spirits. The key message : Digital and Purpose With […]

No more Social Media for you!

Imagine for a second that Facebook, Instagram and Twitter go bust. Blank, no more Social Media for you, no more posts, no more likes, no more digital campaigns, no influencers… Just imagine. What would your brand do? How would you reach your audiences? How would you make sure you know others know about your brand’s […]

Against all odds: U*BET 2018 World Cup success story.

With only 150 km away from the Sicilian coasts, Malta shares strong ties with Italy. At every World Cup, Italy ranks very high in the heart of every Maltese, so when Italy was eliminated from the 2018 run-ups, Malta’s National Lottery operator – Maltco – faced a possible decline of interest for U*Bet, its leading sports […]

#SHARE : Glen Moray First International Campaign.

Glen Moray is a Single Malt Scotch founded in 1897 in Elgin, the capital of Speyside. To support its international development, the brand commissioned Megusta to develop a communication platform rooted in brand truths that would appeal to a wide audience across borders. Discover here how Brand Reveal worked with Megusta to develop a solid […]

Better than Jackpot : a Maltco lottery brand with strong positioning.

Expressing a brand positioning is a must in consumer goods, as differentiation and strong emotional benefits are key to grow. So how does one position a new lottery game, where all those fantastic jackpots strive for our wallet? Read here how Brand Reveal worked with Maltco to define and launch their new game: SuperStar. Maltco […]

Are drinks awards worth anything?

Today the number of competitions organised by award bodies, associations, publications etc… is countless. There are so many medals flying around that consumers are probably insensitive to this proliferation. Read here how at Brand Reveal we help make the most of this tool. Awards ultimate promise is about value building based on a jury and […]