A fresh look at Wines & Spirits Gifting.
With the Year-End Season approaching fast, many wines and spirits brands should now putting the finishing touches to their 2020 Gift Packs. Call them “Individual Gift Boxes”, “Secondary Packs”, “Limited Editions” or whatever your company jargon suggests, one thing is sure: the 2020 X-Mas Season has to make up for a weak year due to […]
X-Mas time, gifting time!
The year-end season is very important for wines and spirits : not only the seasonality is high, but there is no time to offset results if a business closes its books in December. During this period, most of wines and spirits promotions take the form of price offers and / or gifting, with some communication […]