From Concept to Reality: the Anderos bitter.
Maison Villevert, in Cognac, has gained a reputation as an innovator, notably with G’Vine gin, La Quintinye Vermouth Royal and Cîroc vodka (created for Diageo). To strengthen its position in France, Maison Villevert is introducing a bitter. Read here how Brand Reveal and Megusta developped the concept and creative expression based on a single input, […]
Bless your Temptations with Porto dos Santos.
At Brand Reveal, we believe that great brands do not hesitate to worship what they love and understand everyone’s secret wishes. Read here how we “aligned the planets” with Megustafor a new port wine brand, with a familiar name – Porto Dos Santos – but a feisty attitude to be disruptive… When Alexandre Botelho (a real Douro child from […]
Find your Brand Beacon : the case of Quinta Vale Santa Luzia.
Every brand creation carries high hopes and dreams, but also its share of doubts in front of endless creative choices. At Brand Reveal, we believe the consistency accross brand elements is one of the ingredients for success. We call this the “Brand Beacon”. Read here how we worked with the Quinta Vale Santa Luzia, a […]
After a pause, time to launch new products.
If 2020 was a challenging year, 2021 appears to be a “booster” year for the drinks industry as many players showed strong positive results, an increase confidence in the future and a voracious appetite to launch new products. Read here how at Brand Reveal we detected this positive sentiment already in Summer 2021 and what […]
The first question to answer when starting innovation…
“Innovation” is a word marketeers love. It carries with it the joys of creativity, entrepreneurship, the hope that one may revolutionise a market and leave a mark… But before starting an innovation project, what is THE first question to answer? It’s all about SIZE. Imagine you work in a beverage company (wine, spirits, beer…). You’ve […]
Product Management of Wines & Spirits in C19 times: Keep On !
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This second article (out of 6) summarises the views of 79 professionals on Product Management. The key message : product developments must keep on. Contrary to what could have […]
Celebrating Portugal’s carefree spirit: Aguardente Rumar.
With Portugal under the spotlight of economic growth, many local brands are striving to capitalise on the “portugalidade” spirit. Discover how Brand Reveal worked with Lost Flavour to leverage and express that Portuguese spirit for its new brand, the “Rumar” aguardente. Creating a new brand can feel like starring at a blank sheet: excitement from […]
Welcome to the “Age of Nostalgic Innovation”.
With the growing role of digital technology in our lives, one might think that we do not need objects anymore. After all, there is nothing more practical than an online music library or an e-book we can download in a snap. Yet, “retro” or “vintage” brands are booming. And so perhaps we are entering the […]
No roots, no problem!
Authenticity and roots are pervasive values in the drinks industry: the brands that want to show longevity (since …) or origins (place…) or people (family…) are countless. So does it mean that new brands cannot start their own legacy? No, far from it. In 2016 Brand Reveal and Megusta created for Lost Flavour the Mavem Aguardente, […]