A case in SUPER premiumization : Ron Millonario.
A deep dive into Ron Millonario’s journey toward super-premiumization: heritage, premium product design, and strategic branding as seen by Henri Sizaret.
Turning media into momentum: how MurLarkey shares Joy.
Discover how Murlarkey captures media momentum and spreads positivity through storytelling, creativity, and authentic connection.
Building the “Gallery of Fantastic Friends”: MurLarkey Packaging.
Discover how Murlarkey Spirits turned its ‘Gallery of Fantastic Friends’ idea into packaging that embodies authenticity, collaboration, and storytelling.
Finding the Heart of MurLarkey Spirits.
Explore the heart behind Murlarkey Spirits — how authenticity, craftsmanship, and intentional storytelling shape a brand with meaning and impact.
Gen Z Is Not the End of Booze — It’s a Reboot.
Media buzz these days loves a good funeral. Apparently, Gen Z doesn’t drink, tariffs are not helping, and wine is dead (again). Is the drinks industry doomed? Are we, frankly, screwed? Well—no. But only if we really start reading the numbers. Because top-line narratives rarely tell the whole story. And if you only react to […]
Prepare Your Spirits Brand to U.S. Import Duties.
Over the last two years, U.S. import duties on EU spirits have been anything but stable. After the 2023 suspension of tariffs on Cognac, Scotch, and other categories, producers enjoyed a brief period of calm. But in 2024, trade tensions resurfaced, and recent news points to a possible +15% duty on EU spirits. For any […]
Green Leap Gin: inspiring positioning.
When I’m asked about what Brand Reveal does, I like to answer “we align what your brand does best with what people look for”. And indeed, this is what we did for GREEN LEAP, a young super premium gin from Portugal. When Ana Cerqueira and Ricardo Santos approached us, they were nearing the completion of […]
For great briefs, think “from-to”.
One of marketeer’s key roles is to deliver strong briefs for transformational creative solutions. Here at Brand Reveal we love to build comprehensive briefs with sound strategy, competition benchmarks and cultural references. But good briefs are also clear and in one page. So rather than craming texts in Arial 9 points, read here how to […]
From Concept to Reality: the Anderos bitter.
Maison Villevert, in Cognac, has gained a reputation as an innovator, notably with G’Vine gin, La Quintinye Vermouth Royal and Cîroc vodka (created for Diageo). To strengthen its position in France, Maison Villevert is introducing a bitter. Read here how Brand Reveal and Megusta developped the concept and creative expression based on a single input, […]
Assess design with macro/micro eyes.
As we often need to evaluate, feedback and decide on creative proposals such as pack design, the all too pervasive “I like/dont like” approach is weak as it does not tackle the issues an idea is supposed to solve. To make the right decisions, a new flexible evaluation of proposals is needed: this is what […]