Reconnecting past and present: the story behind Aldeia Velha renovation.
Everybody loves “innovation” but “renovation” is also an important side of brand management. Read here how we worked with Volta Studio to give a new life to Portuguese icon of good memories, the Aldeia Velha brandy. Why renovate brands? In packaging renovation projects, one easily looks down at the incumbent design, which feels out of […]
Non-Acoholic Drinks revealed: Dynamics & Strategies.
In the midst of the Non-Alcoholic (NA) products explosion, Megusta and Brand Reveal surveyed 220 alcoholic beverage professionals online (Nov-Dec 2023) to better understand the key insights behind this burgeoning category. This concise exploration unveils industry perspectives on optimism, commitment, and innovative approaches, offering a strategic compass for stakeholders in this dynamic and promising sector. […]
The untold reasons of the Lo No alcohol success (and what it means for you).
After the hard seltzer madness and the tequila explosion, Lo No alcoholic beverages seem to be the next Big Thing with brands racing to introduce offers to satisfy consumers’ health thirst. Could this newfound consciousness explain alone the rush to conquer starting blocks for the upcoming Lo No race ? Read here the untold reasons […]
Drop the Key Visual, Create Campaigns.
In communication, many drinks’ brands focus on “Key Visuals”, i.e. a very beautiful photo which glorifies a bottle in an ideal set. Yet, the pursuit of this perfect image is often very resource demanding and leaves no energies or budget to develop other messages. And after a while, the same photos will become boring. In […]
“Thank you Chat GPT”. Err… What ?!
In the previous two articles we examined how Chat GPT can help marketing strategists by looking at this tool’s Information and Formulation capabilities. In this third instalment, we dive into the relationship I have developped with this A.I. and the existential questions it triggered. This all started when, after a series of prompts and answers, […]
Chat GPT & Marketing : a source of inspiration or an automatic copywriter?
Like many (many!), I have played with Chat GPT to see how if it lives up to the AI promise and test if it can contribute to better marketing strategies. In this article I share my experience with Chat GPT when it comes to formulating brand ideas. Marketing about sharing ideas with people to convince them […]
Why Sustainability can extinguish brands (and how to prevent it).
WARNING : this is NOT an article against “sustainability” per se, i.e. supporting long-term ecological balance, but an analysis of how the immoderate use of this topic can erode brands’ differentiation and value. Whilst “sustainability” is necessary, read here why we think it can hinder brand differentiation, and should not be an excuse for weak […]
Bless your Temptations with Porto dos Santos.
At Brand Reveal, we believe that great brands do not hesitate to worship what they love and understand everyone’s secret wishes. Read here how we “aligned the planets” with Megustafor a new port wine brand, with a familiar name – Porto Dos Santos – but a feisty attitude to be disruptive… When Alexandre Botelho (a real Douro child from […]
Creating a fresh language: Quevedo infographics.
In the previous articles , we described how the Quevedo positioning was brought to life through its packaging and identity. This paper outlines how Brand Reveal worked with the Think Bold Studio to tell Quevedo brand stories in a fresh way: infographics. Infographics – or the art of sharing information with visual techniques – are […]
Building Distinctive Brand Assets for the Quevedo Brand.
In the previous article, we described how the Quevedo Port positioning was brought to life and expressed across its product range. This article focusses on the next step : building identity brand assets. Read here how Brand Reveal worked with Think Bold Studio to equip Quevedo with distinctive brand assets. Brand Assets are the brand colours, images, words, logos, sounds or physical […]