Revealing a category’s colours : the case of Quevedo Port.
Quevedo Wines is a young Port & Wine company founded in 1993 in São João da Pesqueira. As it approaches the 30 years old mark, the team felt it was ripe to further express its friendly ethos and build its personal path. This required a positioning definition with an implementation on a very (very!) large range […]
Chat GPT & Marketing : a reliable source of information or just a parrot?
Like many (many!), I have played with Chat GPT to see how if it lives up to the AI promise and test if it can contribute to better marketing strategies. In this article I share my experience with Chat GPT when it comes to information gathering. Information is a key component in strategy : like […]
Find your Brand Beacon : the case of Quinta Vale Santa Luzia.
Every brand creation carries high hopes and dreams, but also its share of doubts in front of endless creative choices. At Brand Reveal, we believe the consistency accross brand elements is one of the ingredients for success. We call this the “Brand Beacon”. Read here how we worked with the Quinta Vale Santa Luzia, a […]
After a pause, time to launch new products.
If 2020 was a challenging year, 2021 appears to be a “booster” year for the drinks industry as many players showed strong positive results, an increase confidence in the future and a voracious appetite to launch new products. Read here how at Brand Reveal we detected this positive sentiment already in Summer 2021 and what […]
The 3 conditions for a successful RTD launch.
Unless you were off these past months, you will have noticed the rush on Ready To Drinks (RTDs) such as Lo No alcohol, canned cocktails, CBD etc… RTDs are taking by storm the alcohol beverage industry as proven by double digits growth (IWSR). If you are a wine of a spirits producer, this seems to […]
4 tips to eliminate Information Silos.
In a series of articles with Brand Reveal collaborator Nigel Wood, we explore some of the common hurdles linked to data sourcing, analysis and communication. In this week’s instalment, we share 4 tips to mitigate the tendency for Company departments to hold information to themselves, a.k.a. “Data Silo Syndrome”. After all, data helps make informed […]
The legacy of 2020? Extreme Data!
2020 has been a rollercoaster. In the wine and spirits industry, some producers sales reached +5% after fearing a -30% fall in March. This is not to say the year was easy for everybody: champagne volume drop or Heineken workforce cut, show the extent of misfortunes. But there is one thing 2020 gave: Extreme Data. […]
A Close Look at the Lo No Alcohol Boom.
The alcoholic beverages industry is going through an unprecedented wave of changes with the boom of Low and No Alcohol (Lo No) offerings. If, a few years ago the Craft movement tore down the entry barriers into spirits, the Lo No momentum is widening the competitive space to include soft drinks and reflects a wave […]
4 Principles for Brand Books that deliver growth.
Brand Books encapsulate the very best of brands. They come in many shapes, from simple graphic identity guidelines to comprehensive strategic compendiums. Good Brand Books inspire brand partners to “go for the extra mile”. Discover here the 4 principles we apply at Brand Reveal with Megusta when developing Brand Books that deliver growth. Building a Brand Book – whether […]
Covid 19 Impact Differences in Alcohol Beverages: Spirits Proactivity & Discounts in Wines.
In May this year we ran a survey across 79 alcohol beverage professionals to examine their views of the C19 crisis on their business. The results took the form of 6 articles which examined their Sentiment, Product, Communication, Distribution, Pricing and Resources Management. As many businesses need to juggle between a 2nd C19 wave and the imperatives of high seasonality, this article […]