A fresh look at Wines & Spirits Gifting.
With the Year-End Season approaching fast, many wines and spirits brands should now putting the finishing touches to their 2020 Gift Packs. Call them “Individual Gift Boxes”, “Secondary Packs”, “Limited Editions” or whatever your company jargon suggests, one thing is sure: the 2020 X-Mas Season has to make up for a weak year due to […]
What is your product design “super trio”?
A lot has been written about brand design, and especially by agencies. At Brand Reveal, we are a bit peculiar as we have built most of our experience from the client side. In this article, we share the 3 questions – or “super trio” – to look for in designs, from a brand perspective, to […]
The first question to answer when starting innovation…
“Innovation” is a word marketeers love. It carries with it the joys of creativity, entrepreneurship, the hope that one may revolutionise a market and leave a mark… But before starting an innovation project, what is THE first question to answer? It’s all about SIZE. Imagine you work in a beverage company (wine, spirits, beer…). You’ve […]
To Profile or not to Profile Consumers ? That is not the question!
Recent articles have argued that the exercise of profiling consumers has become useless because it depicts situations that do not exist and the C19 crisis has changed attitudes. Does this mean profiling is a waste of time and there is not need to target consumers ? There is confusion on what profiling can bring and […]
Refreshing a 75 years old Portuguese icon of good surprises: Lancers Rosé.
Born in 1944, Lancers is owned by the José Maria Fonseca wine company and has its own space in the Hall of Fame of Portuguese brands. Indeed, Lancers was created to meet the opportunity for sparkling wines in the US, in the form of a rosé wine in an opaque bottle. This was rather original […]
Budgets & Resources of Wines & Spirits in C19 times : let’s work better.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This sixth article (and last out of 6) highlights the views of 79 industry professionals on Budget & Resources management . The key message : let’s work better. Budgets […]
Budgets & Resources of Wines & Spirits in C19 times : let’s work better.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This sixth article (and last out of 6) highlights the views of 79 industry professionals on Budget & Resources management . The key message : let’s work better. Budgets […]
Pricing of Wines & Spirits in C19 times : fresh perspectives and efficiencies.
During April 2020, Brand Reveal conducted the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This fifth article (out of 6) highlights the views of 79 industry professionals on the Pricing and Promotion evolution in wines & spirits. The key message : look for […]
Distribution of Wines & Spirits in C19 times : you want it all (and more).
During April 2020, Brand Reveal ran the Day After survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This fourth article (out of 6) highlights the views of 79 industry professionals on the Distribution evolution in wines & spirits. The key message : brands want it all. […]
Communication of Wines & Spirits in C19 times: Digital and purpose.
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This third article (out of 6) highlights the views of 79 industry professionals on the Communication evolution in wines & spirits. The key message : Digital and Purpose With […]