Product Management of Wines & Spirits in C19 times: Keep On !
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on the Marketing Mix of wines and spirits. This second article (out of 6) summarises the views of 79 professionals on Product Management. The key message : product developments must keep on. Contrary to what could have […]
Future prospects of Wines & Spirits in C19 times: Confidence & Transformation.
During April 2020, Brand Reveal ran the “Day After” survey to understand the impact of the C19 crisis on alcohol beverages Marketing Mix. A total of 79 respondents participated, reflecting the views of senior and commercial positions in wine and spirits, in Europe and the US. This first article (out of 6) highlights the findings […]
How your brand can help retail shoppers in crisis times.
The other day a friend of mine told me about her shopping at a local grocer. It was not the “transformational experience” some retailers like to boast, but a stressful journey. Whilst many brands are rushing on the online bandwagon, many FMCG will continue to rely on physical retail. Read here a simple testimonial and […]
Threats today, Opportunities tomorrow.
So far, this new decade has not disappointed with its stream of bad news. After years of optimistic growth, 2020 may be a bad awakening for many wine and spirits brands. In this article, we explore why you should be concerned about the recent external factors and what are the trends to build opportunities. Indeed, […]
Lockdown learnings from Port and Sherry.
Port and Sherry are in long term decline. Several factors explain this erosion, including lower margins, limited brand building and fierce competition from other categories. So when Drinks Business reported that Port and Sherry grew during lockdowns, this seemed to defy the established pattern. As often, the explanation comes from consumers. Discover here how at Brand Reveal we read […]
Brand Core Values demystified.
In a world where the credibility of institutions is often challenged, brands often provide a frame of trust. Especially when they stand for clear core values, as they allow their target audience to show what they stand for. Choosing core values is not always easy though. Read here how at brand Reveal we help brands identify […]
X-Mas time, gifting time!
The year-end season is very important for wines and spirits : not only the seasonality is high, but there is no time to offset results if a business closes its books in December. During this period, most of wines and spirits promotions take the form of price offers and / or gifting, with some communication […]
New 25% import tariff. Now What ?
On Oct. 18th the US began imposing a 25% tariff on a range of EU goods including Single Malt Scotch, Italian cheese, French wine and Spanish olive oil. At first sight, this leads to two options, both unsatisfactory: you can protect margins and increase retail price, but volumes will fall. Or you can protect volumes […]
Sake with character? Meet Akashi-Tai.
Ask a westerner to name a typical Japanese beverage and “sake” will come to mind. Indeed, sake epitomises Japan’s beverage and is associated with style, finesse and complexity. So when the brand team decided to fine tune its positioning, it was a great opportunity to play on sake perceptions and brand truths. Discover here Brand […]
Introducing 135º East Gin, the original side of Japan.
In 2016, Marussia Beverages initiated the distribution for Akashi-Tai brewery, a Japanese artisan sake and spirits producer near Kobe. Together with Kimio Yonezawa – ASB’s General Manager whose family involvement with sake can be traced up to the mid 1800’s – Marussia Beverages created a series of new products. Read here how Brand Reveal helped develop […]