Discover the welcoming side of Japan: Hatozaki Whisky.
Japanese whiskies represent less than 5% of total world whisky sales but their international sales have been marked by a strong growth of Super-Premium brands in Western markets and received considerable attention from various media. In this article we detail how Brand Reveal worked with Marussia Beverages company to develop the positioning of Hatozaki, a […]
When smaller is better. Our plea for smaller bottle sizes in Travel Retail.
As a regular traveler and alcohol beverages professional, I should be a good spirits client in Airports, let alone for curiosity and, of course, indulgence. However, I caught myself several times refraining from buying. The reason? The ugly, unpractical and ubiquitous 1 liter size bottles. Read here why we think the 1 liter size in […]
The 3 principles of Golden Briefs.
With over 40 projects to this day, Brand Reveal body of work focusses on wine and spirits strategy and occasionally on design & identity. So when 2 of our recent Design projects, with 2 different agencies, won Silver and Gold awards, we thought it would be good to share what we think made the difference […]
The 6 areas to review for a well defined Pricing Project.
In the previous articles we examined the hidden benefits of Pricing and how to boost marketing budgets with Pricing. Now, suppose you want to start a Pricing project, but do not know how to begin… Pricing projects can take the form of Training, Capability Assessment, Analysis, Commercial Road Map Etc… Therefore, clarifying the needs of a Pricing Project helps […]
Boost your marketing budget with Pricing.
In our previous article, we examined some of the reasons of why Pricing Strategy & Management is not always a beloved topic by marketeers and we scratched the surface of the many benefits that Pricing provides. In this article, we illustrate the “Pricing Amplifier Effect” and show how it can BOOST your marketing budgets. After […]
Discover the hidden beauty of Pricing.
Be honest: if you ask a marketeer why he/she enjoys Marketing, you will seldom hear “because I love Pricing”. But, if Marketing is about “creating value”, and Pricing is the only mix element with a direct and unambiguous impact on the bottom line, how come this element does not attract more empathy? Read here about […]
No more Social Media for you!
Imagine for a second that Facebook, Instagram and Twitter go bust. Blank, no more Social Media for you, no more posts, no more likes, no more digital campaigns, no influencers… Just imagine. What would your brand do? How would you reach your audiences? How would you make sure you know others know about your brand’s […]
Lost in marketing translations?
Terminologies with shared meaning help mutual understanding and better work. With external partners (agencies, distributors…) and within a company (inter departments, affiliates…). This seems obvious and you may ask why a focus on such trivial matter? But misunderstandings happen more often than expected and can create confusion or wrong expectations. For instance: when asked about […]
Celebrating Portugal’s carefree spirit: Aguardente Rumar.
With Portugal under the spotlight of economic growth, many local brands are striving to capitalise on the “portugalidade” spirit. Discover how Brand Reveal worked with Lost Flavour to leverage and express that Portuguese spirit for its new brand, the “Rumar” aguardente. Creating a new brand can feel like starring at a blank sheet: excitement from […]
Learnings from Brand Positioning Workshops : Mamont Vodka.
As Brand Reveal reaches its 5 years of existence with over 30 brands positioning & strategy projects, we take a look at our first client, Marussia Beverages, to share some learning on the “why, how, what & who” of Brand Positioning. Walk the talk: in the summer of 2013, we carried out with Marussia a Brand […]