Against all odds: U*BET 2018 World Cup success story.
With only 150 km away from the Sicilian coasts, Malta shares strong ties with Italy. At every World Cup, Italy ranks very high in the heart of every Maltese, so when Italy was eliminated from the 2018 run-ups, Malta’s National Lottery operator – Maltco – faced a possible decline of interest for U*Bet, its leading sports […]
#SHARE : Glen Moray First International Campaign.
Glen Moray is a Single Malt Scotch founded in 1897 in Elgin, the capital of Speyside. To support its international development, the brand commissioned Megusta to develop a communication platform rooted in brand truths that would appeal to a wide audience across borders. Discover here how Brand Reveal worked with Megusta to develop a solid […]
Better than Jackpot : a Maltco lottery brand with strong positioning.
Expressing a brand positioning is a must in consumer goods, as differentiation and strong emotional benefits are key to grow. So how does one position a new lottery game, where all those fantastic jackpots strive for our wallet? Read here how Brand Reveal worked with Maltco to define and launch their new game: SuperStar. Maltco […]
Beef up your marketing briefs.
Client Briefs mark the start of marketing developments for packaging, products or communication. Good answers need time and resources. So starting with a clear and inspiring brief is key. If you are tired of bland briefs that say “modern but classic” or “recruit without alienating our consumers”, read here some of the points we develop […]
Shall we keep it simple?
Year ends are good moments for brands to look at past activities and to make plans. And it seems we live in wonderful times when it comes to marketing: a simple look around us shows the singing tomorrows of Artificial Intelligence or Big Data. Sophisticated stuff in a complex world. But, is it not time […]
“Global Wine Production to fall”. So what now !?
News that this year’s global wine production will be at 56 years’ low is all over the net these days. Total production will fall in 2017 by 8%, with leading producing countries such as Italy down 23%. Building value in wines in the long run is a strong imperative, especially in an industry which prides […]
Protect your brand from Multiple Personality Disorder.
Recently I’ve heard a lot about “brand positioning for export vs. home market”. This approach contains the seeds for “brand multiple personality disorder” and the germs of destruction for any brand wit international ambitions. There are ways to avoid this trap and build brands with a single proposition – no matter where. Read here how […]
How to build and transmit brand knowledge in your organisation ?
With managers changing every 2 to 3 years, how does one make sure brand knowledge is properly transmitted to the incoming manager and distributors? Nothing hurts more than a manager who does not know the facts about his/her brand, or an amnesiac brand trying to invent things not in line with its purpose. This is […]
Are drinks awards worth anything?
Today the number of competitions organised by award bodies, associations, publications etc… is countless. There are so many medals flying around that consumers are probably insensitive to this proliferation. Read here how at Brand Reveal we help make the most of this tool. Awards ultimate promise is about value building based on a jury and […]
Celebrate Simplicity: The Oscar & Claudia Quevedo Douro wines.
In the world of wines, the profusion of information can turn choice into a complex nightmare. So how does one connect wines with simplicity? Read here how Brand Reveal helped Oscar & Claudia Quevedo answer this question for their Douro table wines. A few years ago, Oscar Quevedo and sister Claudia decided to diversify their […]