How to launch an new brand in an old category.
All Port wines come exclusively from the Douro Valley which was demarcated more than 260 years ago. With this long history, come a genuine charm but also a regulation and complexity that put high barriers to new comers and innovation. Read here how Noble & Murat, a new player, is building a new space for […]
What to look for in a designer? Substance!
If you are a marketeer, you will use the services of an interesting breed : designers. In an agency, chances are that the account manager will handle the relationship with the design team. But you may also may want to work directly with designers. So, what do you need to look for, apart from the […]
Welcome to the “Age of Nostalgic Innovation”.
With the growing role of digital technology in our lives, one might think that we do not need objects anymore. After all, there is nothing more practical than an online music library or an e-book we can download in a snap. Yet, “retro” or “vintage” brands are booming. And so perhaps we are entering the […]
Give some TLC to your brand: the “Trovisca Port” case.
Trovisca is a Port brand from a young Douro Port house, Quevedo. In 2015 Quevedo decided it was time to give a boost to Trovisca and gave the Tender Love & Care it needed with Brand Reveal and DarwinBev. To start with, we did not have much: a simple bottle and label that made made […]
The Monnet cognac Renaissance.
In a world which embraces more and more the digital immediacy, the desire for comforting authenticity is an opportunity for historic brands, provided they can open their treasure groves in a relevant and attractive way. In this article we explore how the Monnet cognac reveals its precious assets in a meaningful way.
What’s in a “vision”?
In the article “The 7 questions for a strong Portfolio Strategy”, several readers pointed that a Portfolio should serve a vision. This is correct, so here are a few thoughts and tips about what is also called “the top of the strategy pyramid”. Even if the business world is often fast paced and down to earth, […]
No roots, no problem!
Authenticity and roots are pervasive values in the drinks industry: the brands that want to show longevity (since …) or origins (place…) or people (family…) are countless. So does it mean that new brands cannot start their own legacy? No, far from it. In 2016 Brand Reveal and Megusta created for Lost Flavour the Mavem Aguardente, […]
The 7 questions for a strong portfolio strategy.
When asked about portfolio strategy, it is customary to reply with financial models with cash cows and stars (etc.). Indeed, when dealing with long product ranges – where roles and differences between variants are not always clear – the financial simplification is tempting. Yet, it is hard to get the company and distributors enthused. So […]
What distributors want.
The net is filled with brands trumpeting innovation and digital wonders. Yet distributors play a crucial role for a healthy business. In this article, we explore their expectations and give a few tips to alcohol brands. And no, “cheap price” is not a priority. In 2014 Brand Reveal conducted an online survey to understand the […]