From Brilliance to a Full Family: The birth of Vale Santa Luzia.
From brilliance to family: discover how a full family birth at Vale Santa Luzia shapes identity, belonging, and shared experience.
Green Leap Gin: inspiring positioning.
When I’m asked about what Brand Reveal does, I like to answer “we align what your brand does best with what people look for”. And indeed, this is what we did for GREEN LEAP, a young super premium gin from Portugal. When Ana Cerqueira and Ricardo Santos approached us, they were nearing the completion of […]
Reconnecting past and present: the story behind Aldeia Velha renovation.
Everybody loves “innovation” but “renovation” is also an important side of brand management. Read here how we worked with Volta Studio to give a new life to Portuguese icon of good memories, the Aldeia Velha brandy. Why renovate brands? In packaging renovation projects, one easily looks down at the incumbent design, which feels out of […]
Refreshing a 75 years old Portuguese icon of good surprises: Lancers Rosé.
Born in 1944, Lancers is owned by the José Maria Fonseca wine company and has its own space in the Hall of Fame of Portuguese brands. Indeed, Lancers was created to meet the opportunity for sparkling wines in the US, in the form of a rosé wine in an opaque bottle. This was rather original […]
Brand Core Values demystified.
In a world where the credibility of institutions is often challenged, brands often provide a frame of trust. Especially when they stand for clear core values, as they allow their target audience to show what they stand for. Choosing core values is not always easy though. Read here how at brand Reveal we help brands identify […]
Sake with character? Meet Akashi-Tai.
Ask a westerner to name a typical Japanese beverage and “sake” will come to mind. Indeed, sake epitomises Japan’s beverage and is associated with style, finesse and complexity. So when the brand team decided to fine tune its positioning, it was a great opportunity to play on sake perceptions and brand truths. Discover here Brand […]
Discover the welcoming side of Japan: Hatozaki Whisky.
Japanese whiskies represent less than 5% of total world whisky sales but their international sales have been marked by a strong growth of Super-Premium brands in Western markets and received considerable attention from various media. In this article we detail how Brand Reveal worked with Marussia Beverages company to develop the positioning of Hatozaki, a […]
Learnings from Brand Positioning Workshops : Mamont Vodka.
As Brand Reveal reaches its 5 years of existence with over 30 brands positioning & strategy projects, we take a look at our first client, Marussia Beverages, to share some learning on the “why, how, what & who” of Brand Positioning. Walk the talk: in the summer of 2013, we carried out with Marussia a Brand […]
Against all odds: U*BET 2018 World Cup success story.
With only 150 km away from the Sicilian coasts, Malta shares strong ties with Italy. At every World Cup, Italy ranks very high in the heart of every Maltese, so when Italy was eliminated from the 2018 run-ups, Malta’s National Lottery operator – Maltco – faced a possible decline of interest for U*Bet, its leading sports […]
#SHARE : Glen Moray First International Campaign.
Glen Moray is a Single Malt Scotch founded in 1897 in Elgin, the capital of Speyside. To support its international development, the brand commissioned Megusta to develop a communication platform rooted in brand truths that would appeal to a wide audience across borders. Discover here how Brand Reveal worked with Megusta to develop a solid […]