Better than Jackpot : a Maltco lottery brand with strong positioning.
Expressing a brand positioning is a must in consumer goods, as differentiation and strong emotional benefits are key to grow. So how does one position a new lottery game, where all those fantastic jackpots strive for our wallet? Read here how Brand Reveal worked with Maltco to define and launch their new game: SuperStar. Maltco […]
“Global Wine Production to fall”. So what now !?
News that this year’s global wine production will be at 56 years’ low is all over the net these days. Total production will fall in 2017 by 8%, with leading producing countries such as Italy down 23%. Building value in wines in the long run is a strong imperative, especially in an industry which prides […]
Protect your brand from Multiple Personality Disorder.
Recently I’ve heard a lot about “brand positioning for export vs. home market”. This approach contains the seeds for “brand multiple personality disorder” and the germs of destruction for any brand wit international ambitions. There are ways to avoid this trap and build brands with a single proposition – no matter where. Read here how […]
Celebrate Simplicity: The Oscar & Claudia Quevedo Douro wines.
In the world of wines, the profusion of information can turn choice into a complex nightmare. So how does one connect wines with simplicity? Read here how Brand Reveal helped Oscar & Claudia Quevedo answer this question for their Douro table wines. A few years ago, Oscar Quevedo and sister Claudia decided to diversify their […]
How to launch an new brand in an old category.
All Port wines come exclusively from the Douro Valley which was demarcated more than 260 years ago. With this long history, come a genuine charm but also a regulation and complexity that put high barriers to new comers and innovation. Read here how Noble & Murat, a new player, is building a new space for […]
Give some TLC to your brand: the “Trovisca Port” case.
Trovisca is a Port brand from a young Douro Port house, Quevedo. In 2015 Quevedo decided it was time to give a boost to Trovisca and gave the Tender Love & Care it needed with Brand Reveal and DarwinBev. To start with, we did not have much: a simple bottle and label that made made […]
The Monnet cognac Renaissance.
In a world which embraces more and more the digital immediacy, the desire for comforting authenticity is an opportunity for historic brands, provided they can open their treasure groves in a relevant and attractive way. In this article we explore how the Monnet cognac reveals its precious assets in a meaningful way.