Creating a fresh language: Quevedo infographics.
In the previous articles , we described how the Quevedo positioning was brought to life through its packaging and identity. This paper outlines how Brand Reveal worked with the Think Bold Studio to tell Quevedo brand stories in a fresh way: infographics. Infographics – or the art of sharing information with visual techniques – are […]
Building Distinctive Brand Assets for the Quevedo Brand.
In the previous article, we described how the Quevedo Port positioning was brought to life and expressed across its product range. This article focusses on the next step : building identity brand assets. Read here how Brand Reveal worked with Think Bold Studio to equip Quevedo with distinctive brand assets. Brand Assets are the brand colours, images, words, logos, sounds or physical […]
Revealing a category’s colours : the case of Quevedo Port.
Quevedo Wines is a young Port & Wine company founded in 1993 in São João da Pesqueira. As it approaches the 30 years old mark, the team felt it was ripe to further express its friendly ethos and build its personal path. This required a positioning definition with an implementation on a very (very!) large range […]
How to launch an new brand in an old category.
All Port wines come exclusively from the Douro Valley which was demarcated more than 260 years ago. With this long history, come a genuine charm but also a regulation and complexity that put high barriers to new comers and innovation. Read here how Noble & Murat, a new player, is building a new space for […]